Singapore Tourism Board
The Singapore Tourism Board’s social pages (@visitsingapore on Instagram and TikTok) are Singapore’s official representative accounts, reaching over 1.8M followers around the world.
During my internship, I had the opportunity to ideate and propose social content for STB. My responsibilities included identifying key social media trends, exploring how we could adapt them into engaging content and sourcing UGCs for weekly content. I was also fortunate enough to participate in some shoots!
My personal highlight of working on this account was suggesting that we tap on Kudasai Girl’s visit to Singapore for content, where the TikTok gained over 144K views