Arena’s creative journey began in a rather unusual way: designing
fanfiction posters
for a classmate in exchange for bookshop treats, at the ripe age of 10.




Arena is a Singapore-based Creative with an interest in Art Direction and all things wacky. 

Her interest in creating started with homemade renditions of children's book covers,
weheartit posters and blogskins that filled her (unsupervised) early internet years. Since then, she has turned that obsession with concepts into a career, bringing ideas to life as a Designer at APT811 and an Art Director intern at BBH.

Outside of work, you’ll find her on the way to an ominous Carousell meetup, photographing funny void deck finds, and catching up on the latest pop culture gossip



Experience

2024
BBH Singapore

Art Director (Intern via the BARN program)

2022 – 2024
Sift & Pick
Designer (freelance)

2023
Branded

Creative Lead (freelance)

2020 - 2022
APT811
Designer (full-time)
Education

2022 – 2025
LASALLE College of the Arts

BA(Hons) in Design Communication

2017 – 2020
Singapore Polytechnic

Diploma in Visual Communication & Media Design