Athletic Brewing Co.
Seek New Highs is an adventurous outdoor-based campaign that reframes drinking as a journey, both a physical one and a shift in mindset. In Southeast Asia, non-alcoholic beer is often seen as pointless and flat. This campaign aims to flip that perception by tying NA beer to an experience that doesn't need alcohol to feel real.
From mountain-top bars to DJ takeovers and gear made from brewing waste, each deliverable pushes drinkers to seek and sip with purpose.
To view the project in detail, click here