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All That Matters 2023
Branded




Conference by day and music festival by night, ATM is Asia’s premier ‘Business 2 Business 2 Fan event experience, bringing together world-class speakers with more than 2,000 senior executives all around the world.As the sole designer, I was responsible for establishing the art direction and creating collateral materials. Keeping the client’s vision for a contemporary Kool Kids (Professional Millennial version) style in mind, we mutually agreed that simple elements would be key, with vibrant colours taking centre stage.

Complemented by organic flat-style illustrations and a sans-serif typeface, this approach puts the vibrant colours in the spotlight. Additionally, to enhance contrast, images are treated with a black-and-white effect. This design strikes a balance between professionalism and fun, infusing bursts of vivid hues to effectively capture the 'work hard, play hard’ vibe.


Physical deliverables
Lanyards provided for every attendee - colour coded for differentiation



Atmospheric banners representing different event tracks
Sponsor banners honouring iconic speakers




Photo wall design created for visitors 


Digital deliverables

Over 160 Speaker cards were individually crafted for each speaker to promote their attendance at the event. Each card featured a unique illustration tailored to the speaker, adding a personal touch to make them feel valued and distinguished. These speaker cards were then shared on LinkedIn and Instagram, with the speakers themselves posting them, further amplifying the event's reach and engagement.


Animated backdrops for general & track-specific sessions


Animations crafted for EDM headers.